The amount of revenue/profit generated depends on the level of investment a workshop is prepared to make, not only in absolute money terms but also investment in changing procedures and additional staff training.So what is needed to make wheel alignment a real success and profitable:
1) Four wheel alignment system – Choice of wheel aligner is very important and should be fit for the purpose. To achieve high throughput you need a system that is quick and effective, offer repeatability; reliability is robust and offers the all important customer printout.
2) A dedicated alignment bay with alignment ramp - Having a dedicated alignment ramp, whether its is a Scissor ramp like Pro-Align's SF6402, or 4 post like the SQ402, is preferential as the recess for front turn plates and integral slip plate assemblies all make the alignment operation quick and efficient.
The bay should also be clean, tidy and smartly presented – visually this says a lot about a business!
3) A fully trained and dedicated alignment technician with person skills -It has been found that to have a dedicated technician with communication skills, soon becomes an authority in his field and offers customers the confidence in the service work and the company.
4) An equipment supplier who can guarantee a good level of service and support - If your business is dependent upon the equipment you have invested in, you need a supplier that you can rely upon - offering full service support and customer care. As down time is profit lost.
5) Promotion – Promote yourself, although if you offer a high standard of service, word of mouth is a wonderful promoter!