Privacy Policy

Privacy Policy Notice

The policy: This privacy policy notice is for this website; www.pro-align.co.uk and served by ProAlign Limited, The Old Orchard, Towcester Road, Greens Norton, Towcester, NN12 8AN and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing / using this website.

Policy key definitions:

  • “I”, “our”, “us”, or “we” refer to the business, [Business name & other trading names].
  • “you”, “the user” refer to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner’s Office.
  • Cookies mean small files stored on a user’s computer or device.

Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

  • We are registered with the ICO under the Data Protection Register, our registration number is: Z6842433
  • Lawful basis: Consent

The reason we use this basis:
We are using a soft option approach to consent.
We process your information in the following ways:
To effectively provide you with our full support, we will require your company name and address and full contact details, to include, e-mail address and contact telephone numbers. All information provided will be stored in our Contact Relationship Management system (CRM) along with details of products purchased and interests shown. We also record details of any contact made in relation to the products we supply and support.
Data retention period:
We will continue to process your information unless you withdraw consent or it is determined your consent no longer exists.
Sharing your information:
We do not share your information with third parties.


  • Lawful basis: Contract

The reason we use this basis:
For contractual purposes.
We process your information in the following ways:
Please refer to Consent entry.
Data retention period:
We shall continue to process your information until the contract between us ends or is terminated under any contract terms.
Sharing your information:
We do not share your information with third parties.


  • Lawful basis: Legal obligation

The reason we use this basis:
As required by government agencies.
We process your information in the following ways:
Please refer to Consent entry.
Data retention period:
We will hold your data for as long as is required to provide you with information in respect our products and services and as required by law.
Sharing your information:
We do not share your information with third parties unless required to do so by law.


  • Lawful basis: Legitimate interests

The reason we use this basis:
From time to time we will contact you for marketing purposes in respect of the products and services we offer using the basis of legitimate interest.
We process your information in the following ways:
Please refer to Consent entry. We will make contact via Phone, SMS, E-mail and Post
Data retention period:
We will hold your data for as long as is required to provide you with information in respect our products and services until otherwise instructed.
Sharing your information:
We do not share your information with third parties.


  • Lawful basis: Criminal offence data

The reason we use this basis:
As required by law enforcement agencies.
We process your information in the following ways:
Personal data will be passed to law enforcement agencies when requested.
Data retention period:
We will hold your data for as long as is required by law.
Sharing your information:
We do not share your information with third parties unless required to do so by law.


If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

Your individual rights

Under the GDPR your rights are as follows.

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;

  • Google (DoubleClick) for remarketing/AdWords
  • Google Analytics
  • Lucky Orange
  • VWO
  • Zopim (LifeChat)
  • YouTube

Data security and protection

Pro-Align will ensure that your personal data is handled in accordance with specific security measures to protect against unauthorized access. We will only handle the data needed and only by the people who need it in order to provide the best service to you our customers.

Email marketing messages & subscription

Under the GDPR we use the soft option opt-out basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal date” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, you can also unsubscribe from all Mail Chimp lists, by following this link, otherwise contact the EMS provider.

Our EMS provider is; Mailchimp. We hold the following information about you within our EMS system;

  • Name
  • Email address
  • Preferences of contact
  • I.P address
  • Subscription time & date
  • Record of Opt-Out communication Resources & further information

Overview of the GDPR – General Data Protection Regulation
Data Protection Act 1998
Privacy and Electronic Communications Regulations 2003
The Guide to the PECR 2003
Twitter Privacy Policy
Facebook Privacy Policy
Google Privacy Policy
LinkedIn Privacy Policy
Mailchimp Privacy Policy