Investing in new technology to stay ahead is nothing new to Robert McKenzie, managing director of Auto-Tec Scotland. It’s something he believes works to his advantage, helping his workshop grow by creating a point of difference over the competition.
With this in mind decided to expand the wheel alignment servicing side, so the business took the usual route to purchase a new aligner, late 2015, through his usual equipment supplier. However, in less than six months, after a series of equipment failures and with exceptionally poor aftersales service, Robert instructed the company to take back the system and provide a full refund.
After a subsequent meeting and business development discussion with Pro-Align directly, Robert realised this was an ideal opportunity to accelerate his business vision and direction. “After our initial mistake, we and decided to go for the Hunter Elite TD system. We’d seen some other workshops who were using the Hunter equipment pick up good business and also, after our last experience, we wanted to make sure we went with a company who had a good reputation for aftersales support,” explains Robert.
Historically, the business only ever used to perform wheel alignment checks when people definitely needed work for suspension problems and alike. However, now with the fast and easy to use Hunter Quick Check system, typically 15-18 cars are given a preliminary alignment diagnostic check every day, even if they’re not in for any suspension related work.
“It’s all part of our customer service experience,” continues Robert. “We aim to put all vehicles across the Quick Check Lane. Our customers like that we are doing that little bit extra for them, even if they’re coming in for just a rattle or replacement bulb. Of course, it helps us financially too and we get around 8-10 adjustment jobs as a result of this each day which works out at around £300 – £400 extra revenue. The Quick Check isn’t a service we charge for but we’d be lost without it.”
There’s no doubt that the Hunter alignment service has made a dramatic impact on the business. Turnover is up in the region of 45%, customer service levels have improved and the business has recently opened up a new reception and waiting room area to accommodate its growing customer base
Reflecting on his experience, Robert is now very positive about the addition of this new level of wheel alignment to the business. “The Hunter system is great. It’s just the best out there for wheel alignment and even puts us ahead of main dealers in terms of the level of service we can offer. Pro-Align has also been great to deal with. Any issues have been swiftly resolved and the aftersales care has been excellent. If any other workshops are considering investing in similar, I’d definitely recommend it,” he concludes.
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